How To Prepare For An Editorial Shoot

how to prepare for a fashion shoot

I have shown you how to do a moodboard and connect with creatives, now it's time to get prepared for the shoot of your lifetime (too much? okay okay).

To spare you some 'oh no, why didn't I think of that' moments (like I have when I first started) I compiled a little list for you of what you need to do to be prepare and professional.

I also made a video with silly drawings for you.

You're welcome!

Inspiration - First you find your mood and make a moodboard. Then  you find your team. Or the other way around, it always depends for me. Sometimes I am inspired by a certain model that I want to work with or by an image, an object, a style, a location etc. 

Call Time - Set up the shoot date/time + location where you are meeting to do hair and makeup. Make a call sheet that you send out to everyone.

Publication - Figuring out what magazine you want the shoot to be in before everything makes it a lot easier than trying to figure it out after. I am usually 50/50 on that so sometimes I know ahead of the shoot because a magazine wants me to shoot for them and sometimes I have a concept and figure out who to submit it to after.

Model - If you haven't already, find the perfect model for your idea. Look at different agencies until you find one. Don't compromise. One loose end and the whole shoot sucks. Make sure to get the model's phone number and that she has yours in case you need to get in touch and it's the day of the shoot, you are supposed to meet at 7am, the model is nowhere to be seen and the booker is still sleeping (trust me, I am speaking from experience). 

Wardrobe - If you don't have a stylist for wardrobe you will have to put the wardrobe together, always ask the model if she has things that fit the moodboard and to bring them. When I don't have a stylist I do a mix of thrifting, pulling from stores and buying things (that I later return). Make sure to take really good care of all the items. Keep tags or tug them in and tape shoes! I use Scotch masking tape. Have the model come over for a fitting a couple days before the shoot so you can get more stuff if things don't look as good as you thought. Make sure all the clothes go together and are cohesive with your mood/story but are different enough that they don't look like the same clothes. Make a list and take pictures of all the outfits so you don't forget anything.

Hair + Makeup - Unless your shoot requires no or very little Hair and Makeup you either need to be very good at it or hire someone (TFP or Paid) to do it. There are a lot of people out there getting into it and are always down to collaborate. Check out ModelMayhem or Instagram for amazing creatives in your area.

Props - Have fun with this one. Go thrifting, get crafty but make sure the shoot doesn't turn into a Holly Hobby Horror Show.

Location Scouting - my least favorite part for some reason but it's so important. If you are not inspired by a location or shoot in studio you need the perfect location or locations to go with your moodboard. So ask friends if they know of a place that fits and/or drive around. Dedicate one day to that to ensure its perfect. Bring your camera and look through your viewfinder to see how it translates. Make a list of the locations and what outfit you want to shoot where and in what order (it saves you time and migraines!)

Gear - Charge your camera batteries the day before, format your memory cards, pack your stuff - Cameras, Lenses, Reflector etc.

Story - I come up with a story for all my shoots and tell it to the team the day of the shoot while they are doing hair + makeup. To me modeling is like acting ( the model is an artist too) and it's easier for the model to give you want you want than if you just say 'be cool'.

The Shoot - Plan about 1 1/2- 2 hours for hair and makeup. That's why you want to have the fitting squared away before the day of the shoot otherwise that adds another 1 hour. Have snacks, coffee and water for the team. If it's a long day (7-12 hours) you need to order food or go buy some for the team about halfway through. Everyone should stay until the last picture is taken to make sure it's perfect. Nothing worse than editing and seeing that the hair, makeup or clothing was doing something weird about halfway through that you didn't catch because you are focused on the whole image (trust me, you won't notice little details that went awry until you're editing).

Watch the video of  how I prepared for last Sunday's editorial shooh below and enjoy!

Now I want you to leave a comment below and tell me how you prepare for a shoot.

That's a wrap!

xoxo Erika